Now onboarding new retailers

Ask me anything for physical stores.

Aspen turns the cameras already on your ceiling into answers about how shoppers actually behave — in plain English. No new hardware. No data team. Live in under a day.

Try the live demo → Get a quote
<1d
To go live
$0
New hardware
24/7
Every camera
100ms
Per-frame read

The problem

You can see what sold. Not why.

You already track sales, foot traffic, and conversion. None of those numbers tell you why a shopper picked something up, hesitated, and walked out empty-handed.

“

Why is our busiest hour our lowest-converting hour?

— the question your dashboards can't answer
85%
of retail leaders say they're missing the "why" behind their numbers.
Source: McKinsey retail decision-making survey
AYour KPIs explain transactions, not behavior.
BHeatmaps and headcounts still can't tell you why.
CThe footage already exists. Nobody's reading it.

How it works

Cameras in. Answers out.

Three steps from the hardware you already own to behavioral answers any manager can ask for out loud.

STAGE 01
Plug in the cameras you already have.
No new hardware, no data scientists. Aspen connects to existing CCTV in under a day and starts learning the store on its own.
STAGE 02
Extract behavior, not just bodies.
A purpose-built vision model reads pose, dwell, congestion and group dynamics in real time — roughly 100ms per frame.
POSE ✓DWELL ✓GROUPS ✓ZONES ✓
STAGE 03
Ask. In plain English.
Spotlight pairs structured signals with a reasoning model. Define a new metric in natural language and deploy a live pipeline on the spot.
“Why is checkout abandonment up in Store 47?”
> queue depth crosses 4 at 5:12pm;
  abandonment spikes 38% within 6 min.

Use cases

Ask the questions you've never been able to.

Type a question the way you'd say it out loud. Aspen reads the floor and answers — no dashboards to build, no analyst to brief.

Conversion
“Why does our busiest hour convert the worst?”
Pinpoint the bottleneck — queues, congestion, or staff pulled off the floor — hour by hour.
Layout
“Which displays do people actually stop for?”
See dwell and approach for every fixture, so you merchandise to real attention, not guesses.
Staffing
“Are we staffed where shoppers need help?”
Match associate coverage to where hesitation and abandonment actually happen.
Checkout
“When do queues start costing us sales?”
Get alerted the moment queue depth crosses the line that drives walk-offs.
Groups
“Do groups shop differently than solo buyers?”
Understand group vs. solo behavior and tune how your team engages each.
Your metric
“Track ___ across every store.”
Describe any behavior in a sentence and Aspen deploys it as a live metric across the fleet.

If a camera can see it, you can ask about it.

Why Aspen

Built to drop into the store you already run.

No rip-and-replace, no privacy headache, no analytics team. Aspen sits on top of what you have.

Uses your existing cameras
Connects to the CCTV and IP cameras already on your ceiling. Nothing to buy, nothing to install.
Live in under a day
Point us at your feeds and Aspen starts learning the store on its own — usually answering questions the same day.
Answers in plain English
No query language, no BI training. Anyone on your team can ask a question and get a clear answer back.
Anonymous by design
Aspen reads behavior — pose, dwell, movement — never identity. No facial recognition. No naming names.
Custom metrics on demand
Define a brand-new metric in a sentence and deploy it as a live pipeline across every store on the spot.
Scales store to fleet
Prove it in one location, then replicate the same questions and alerts across hundreds — instantly.

In the wild

Insights that change the floor.

Aspen doesn't just measure — it explains. Here's a finding from a real store that changed how they staff their premium displays.

What a store found
“Groups scan premium displays far longer than solo shoppers — so premium sales need social validation, not better placement.”
→ Staff now engage solo shoppers and give groups space. Premium conversion followed.
Time to first answer
Same day
From connecting your cameras to a finding your team can act on.
Behavioral accuracy
92%
Trained to read real shopping actions — not headcounts and guesses.
Time to go live
< 1 day
Connects to your existing cameras — no new hardware, no install crew.

Pricing

Software pricing. No hardware.

B2B SaaS, billed monthly. Pick the model that fits how you're set up — pay per location, or land in one store and expand camera by camera. Try the live demo first →

Per location
Most popular
$1,000 / mo
per store location, billed monthly
  • Every camera in the store included
  • Unlimited Spotlight questions & custom metrics
  • No hardware, no setup fees
  • Multi-location discounts for chains
Get a quote →
Per camera · Land & expand
$400 / mo
first camera, per location
$150 / mo
each additional camera, same location
  • Start with a single store, prove the value
  • Add cameras as you grow, replicate across the fleet
  • No hardware, no setup fees
  • Unit economics improve with scale
Talk to us →
Enterprise & multi-location chains — let's build a plan that fits. Contact us for custom pricing.

FAQ

Good questions.

The things retailers ask us before they sign on. Don't see yours? Ask us directly.

Do we need to buy new cameras or hardware?
No. Aspen works with the CCTV and IP cameras you already have. There's nothing to buy, mount, or wire — we connect to your existing feeds.
How long does it take to get going?
Usually under a day. Once we have access to your camera feeds, Aspen starts learning the store on its own and can answer questions the same day — no install crew, no setup project.
Is this private? Are you doing facial recognition?
No facial recognition, ever. Aspen reads anonymous behavior — pose, dwell, movement, congestion — never identity. We're built to understand what's happening on the floor, not who is on it.
What kinds of questions can we actually ask?
Anything about in-store behavior, phrased the way you'd say it out loud — conversion, dwell, queues, layout, staffing, groups vs. solo shoppers. You can also define brand-new custom metrics in a sentence and deploy them across every store.
What does it cost, and are we locked in?
Straightforward monthly SaaS — $1,000 per location, or land in one store from $400/mo and expand camera by camera. Billed monthly, no setup fees. See pricing for details.
We run a lot of locations. Does it scale?
That's the point. Prove it in one store, then replicate the same questions, metrics, and alerts across hundreds instantly. Multi-location chains get custom pricing — just tell us your footprint.

Get started

Bring Aspen to your stores.

Tell us about your footprint and we'll come back with a quote and a plan to go live — usually within a day of your cameras coming online.

Response time
Within one business day
Setup
No hardware, no install crew
Commitment
Month-to-month, cancel anytime
No hardware. No setup fees. We reply within one business day.

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